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Department of Marketing Management


Direction of development

Employment direction of graduates: The industry development trend and the Department’s goal are to cultivate marketing management professionals with the four basic competences of “expression and creativity”, “introspection and care”, “humanities and thought” and “science and logic”, and the six professional competences of “marketing planning competence”, “marketing problem solving”, “sales communication competence”, “business knowledge”, “customer management competence” and “product distribution and decision competence”.