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Department of Marketing Management

English

Curriculum Planning

Program Requirements

1. The minimum credits for graduation is 128 credits, including 94mandatory credits (including 24 credits for basic literacy, 2 credits for all-out defense education military training courses and physical education, and 68 credits for professional majors), 4 credits for common knowledge and at least 30 credits for elective courses (at least 7 credits for one of the elective professional modules, and the elective professional modules are: retail, leisure and health marketing modules.)

2. Computer training fees are payable for computer courses.

3. Students must obtain before graduation the relevant licenses listed in the “Information Competency” part of the Key Points for Graduation Qualification Review and Implementation.

4. The relevant regulations on the graduation threshold of English proficiency shall be handled in accordance with the provisions of the “Key Points for the Implementation of English Graduation Thresholds of the University Department of Central Taiwan University of Science and Technology”.

5. Each of the Department’s students must obtain a license during the course of study, and obtain either a retail service B or C license or PMA marketing strategy analyst license.

Required Courses

Basic literacy

Course Title

Credits

Semester

Literature and Life

2

1

Life Aesthetics

2

1

Freshman English(Ι)

2

1

Freshman English (Ⅱ)

2

2

Literature Studies

2

2

Environmental Protection in Life

2

3

Introduction to Law

2

3

Information Technology and Application

2

3

Multi-cultures

2

5

Introduction to Life Science

2

6

Cultural Studies

2

6

Interpersonal Relationships and Communication

2

6

Life & Service

0

4

Total

24

-

 

Military training and physical courses

Course Title

Credits

Semester

All-out Defense Education Military Training

0

1

Physical Education(Ι)

1

1

Physical Education()

1

2

Physical Education()

0

4

Total

2

-

 

 

Professional majors

Course Title

Credits

Semester

Management

3

1

Economics

3

1

Accounting (Ι)

2

1

Accounting (Ⅱ)

2

2

Business Ethics

3

1

Management in Health Industry

3

2

Statistics

3

3

Applied Statistics

2

4

E-Commerce

3

1

Marketing Management

3

1

Services Marketing

3

2

Consumer Behavior

3

2

Customer Relationship Management

3

2

International Marketing

3

3

Product Development and Management

3

4

Brand Management

3

4

Practice of Marketing Planning

3

5

Pricing Strategy and Management

3

5

Marketing Research

2

5

Integrated Marketing Communication

3

5

Channel Management

3

6

Seminar Research(Ι)

2

6

Seminar Research(Ⅱ)

2

7

Business Negotiation

3

6

Marketing Practice

2

7

Total

68

-

 

Elective courses

Course Title

Credits

Semester

Retail marketing module

Retailing Marketing

3

4

Store  Management

2

3

Franchising Management

2

5

Leisure marketing module

Leisure Marketing

3

4

Tourism  Marketing

2

5

Hospitality Marketing

2

6

Health marketing module

Marketing in Health Care Industry

3

3

Strategic Management in Health Care Industry

2

6

Quality Management in Health Industry

2

5

Development of general education

4

3&4

Sales Force Management

2

8

Design of Marketing Activities

2

8

Internet Marketing

2

7

Human Resource Management

2

8

Production and Operation Management

2

7

Entrepreneurial Management 

2

8

Financial Management

3

8

Complete Manners

2

7

Advanced Marketing Practice(一)

8

7

Advanced Marketing Practice(二)

10

8

Total

56

-